Branded Merchandising Ideas for Your Business

Whether you’re setting up a new business or you’re running an established company, there’s no time like the present to take your brand to the next level. There are lots of different types of marketing methods you could adopt, and it’s important to weigh up your options, as marketing is a true element of your business’s success. One popular strategy that should not be disregarded is using branded merchandise. After all, who doesn’t love a little freebie? 

Giving away promotional gifts is an excellent marketing tactic, no matter what type of business you operate. It’s ideal because it tends to convert sales by retaining existing customers and attracting new ones. Here are some of your options:

Branded pens and notebooks are highly effective options. You can give them away at client meetings and since they’re functional, your current or potential customer is bound to use them. They might even leave the items on their desk for others to see, giving you long-term visibility.

Are your employees visible to customers? If so, you could think about getting branded t-shirts for them so that they act like a walking advertisement for your company.

Branded chocolates and sweets are great to giveaway on special occasions, such as Christmas, Easter or Valentine’s Day. If you operate an e-commerce company, you could add the confectionary to customer orders so that they have a nice little surprise within their parcel. This is a great way to leave a lasting impression and encourage repeat purchases.

If you’re going to a conference, you’ll have the opportunity to get your brand name in front of a variety of people. Make good use of this opportunity by giving away items such as key-rings or tote bags. People are far more likely to come over to your stall if they think they can get a little freebie.

With some careful planning and the right level of investment, branded merchandise will work wonders for your business. Try and put your imagination to the test and be unique so that you’re not thrown away and forgotten.



  1. I think everyone should be wearing a tshirt with my blog logo on it! The only merchandise ive ever had is a brand sent me a mug with my blog logo on and ive had some business cards too x

  2. I think you're right. Using and wearing items with your logo on gets your business noticed and people do like a freebie.