Discover how you can promote your brand to thousands of readers every month on The Diary Of A Jewellery Lover blog.

Hello, I'm Mel, a blogger, wife, mum and business owner, loving life in South Wales.

My blog is a luxury lifestyle, travel and fashion blog aimed at ladies who like the nice things in life. My readers are 80% women from the UK, USA and Europe aged 30 to 50 plus who love luxury, travel, food and fashion.

Mr W. and I

What I Blog About

My main passion is travel, I just adore visiting new cities, different countries, and exploring new cultures. I love the UK, Europe and the USA especially but I am open to exploring new places. Great architecture inspires me, as well as the local cuisine. Invite me to your country, hotel or attraction for fabulous coverage.

Eating out is a hobby of mine, from simple local cafes to Michelin starred restaurants, as long as the food is prepared well and lovingly cooked I will eat it. My mission is to have afternoon tea in all the major cities in the world. I also adore reviewing food tours and have reviewed food tours in Iceland, New York, and Spain.

I have a background in I.T. and I owned a jewellery shop for a number of years,  I also used to be a mental health nurse and I am a trained teacher - all this has given me a wealth of life experiences. 

I blog with integrity and clearly identify promotional or sponsored content. If you wish to send me something to review then I would love to keep it for my time and effort. I am very positive but also truthful and good at constructive criticism. I do charge for sponsored posts but think my prices are excellent for the quality of the posts and the access to my followers it brings. 
I share my posts on all my social media channels.

Brands I Have Worked With

I have worked with some fantastic brands including:-

  • Jewellery: Pandora, Georg Jensen, Beaverbrooks, Warren James JewellersLondon Jewellery School, Gemporia, Joshua James Jewellers, Dower and Hall, Angelic Diamonds, Gemondo, Browns Family Jewellers, Dower and Hall, Fine Jewellery Company, Biddle and Webb Auction House, Hersey and Son, F Hinds, Diamond Heaven, Savicki Jewellery, 
  • Fashion: House Of Fraser, John Lewis, Ralph Lauren, New Look, Kaleidoscope, Marisota, Daxon, Hotter Shoes, JD Williams, Milletts, Mia Tui, Cosyfeet, Cotton Traders, independent fashion designers such as Jacynth from The Bias Cut.
  • Travel:  Expedia, James Villa Holidays, Fred Olsen Cruises, Jurys Inn, Cheapflights.com, Netflights, Travelex, Travelodge, Cophall Parking Gatwick, tourist boards for San Francisco, New Orleans, Las Vegas, New York, Boston, Amsterdam, Wye Valley and Bath in the UK.
  • Press trips: Qatar Airways and Cardiff Airport to Doha, Visit Aruba, St Augustine Florida, Dutchess County New York State, Castellon Tourism Spain, Visit Antwerp, Come to Hamburg, Visit Basingstoke, Food & Drink Wales, National Holidays, Visit Bath, Visit South Devon and Cofton Holidays, Visit Cornwall and Classic Cottages, Bristol Fashion Week Festival and Village Hotel Bristol,  The Great West Way, Visit Marina del Rey Los Angeles.
  • Accommodation reviews: Ambra Cortina Dolomites Italy, Fishmore Hall Hotel and Spa UK, Bluestone Wales UK, Corinthia Hotel Budapest, Hotel Baseler Hof Hamburg Germany, Hotel Franq Antwerp Belgium, Classic Cottages UK, Contempo Homes Villas Florida USA, The Bristol Hotel Bristol UK, The Bath Arms UK, The Marriott Rotterdam Netherlands, Queensberry Hotel Bath UK, Marriott Royal Bristol UK, Kent and Sussex Cottages UK, Hilton Aruba, Hilton Garden Inn Marina del Rey Los Angeles USA,.
  • Food: Hotel Chocolat, Covent Garden Bars and Restaurants, Jamie's Italian, Rickshaw at the Corinthia Hotel Budapest, Asda, Morrisons, Tesco, Las Iguanas, Bistrot Pierre, Co-operative Food, Gousto, Brewer's Fayre, Degustabox, Hello Fresh, Sodastream, Food tours in New York, Barcelona, Montserrat, Iceland and Wales.
  • Health: Lloyds Pharmacy, Vitabiotics, Oral B, Better Help Counselling, Regain Counselling, Age UK, Auris Ear Care, Mobility Plus.
  • Beauty: Clarins, Clinique, La Roche-Posay, Tweezerman, Di Palomo, Garnier.
  • Home: House Of Fraser, Habitat,  Frette, Fishpools, Sloane and Sons Garden Benches, Cliffside Windows, St Helens Windows, LazyLawn, Floatley, Lakeland Furniture.
  • TechnologySeagate, Panasonic, Tengi, Gioteck, Three UK, Nixplay, The Post Office Drop-In Technology sessions.

In The Press
  • My advice on how to be a great travel writer was used for an article by Travelex.
  • I was featured as one of the top travel bloggers by www.ivisa.com in 2016!
  • I was judged to be a top 100 luxury blogger by Feedspot for 2017 and 2018.
  • I was quoted for expert comment on an article in the Daily Mail on jewellery
  • My article on miscarriage was published on the Emma's Diary website.

Travel Blog

I have a travel blog that I write with my husband about our laughs and travels around the world called Fly Drive Explore. We also have a YouTube channel with 9000 subscribers and we were delighted to win Highly Commended in the UK Blog Awards 2018 for Vlogging!

Press Trips

If you are looking for coverage for a destination, hotel or attraction let me know and let's see how we can work together. Here is a sample of my coverage working with hotels and destinations. For a full list please contact me.

Hotel and Accommodation Reviews

I have reviewed over 20 properties, here is a selection of some below.

The Feathers Hotel, UK

The Feathers Hotel is a luxury hotel in the Cotswolds, close to Blenheim Palace. I reviewed the hotel in 2018, including reviewing the food in the restaurant. A video review on The Feathers Hotel was also included on the Fly Drive Explore YouTube channel.

The Queensberry Hotel, UK

The Queensberry Hotel in Bath in the UK is a luxury hotel. I reviewed the hotel in 2018 and also reviewed the food in the one Michelin star restaurant The Olive Tree. We also created a video of the Queensberry Hotel on the Fly Drive Explore YouTube channel.

Caalm Camp Glamping, UK

I stayed in a Mongolian yurt in 2019 and reviewed it for Caalm Camp Dorset in the UK. This unique and beautiful accommodation was interesting for a stay, we also created a video on the Fly Drive Explore YouTube channel again.

Press Trips

A selection of press trips and accommodation reviews

Come To Hamburg

In Spring 2017 I visited Hamburg with the Come To Hamburg scheme. My goal was to entice and intrigue readers and make them want to go to Hamburg.  I produced more than double the blog and social content required on both The Diary Of A Jewellery Lover and Fly Drive Explore and we have been invited back to cover Hamburg at Christmas.

Tourism Castellón

In July 2017 I was invited by the Castellón tourist board with a group of Bristol bloggers on a press trip to the area. Social content included Instagram stories, Instagram posts, Facebook posts, and tweets. My tweets over the two months prior to the trip, during the trip and post-trip created 6.3 million impressions on Twitter!  I created blog content on PeñíscolaMorella and Benicàssim as well as content on Fly Drive Explore. Check out #InCastellon on social media to see our updates.

Visit Antwerp

I was invited to Antwerp to cover the city being the world's diamond centre since 1447. Did you know about 80% of all the diamonds in the world go through Antwerp? The social content was provided pre-trip, post-trip and during the trip. Read what I thought about Antwerp - the city of diamonds, in my two-part post. I also reviewed a gorgeous luxury boutique hotel, Hotel Franq

Visit Aruba

Visit Aruba UK invited me to the Caribbean in 2018 to experience all that Aruba has to offer.  Content created included a video on Aruba, One Happy Island, a blog post on top things to do in Aruba, a review of the Hilton Aruba and there is more still to come. The Hilton was delighted with my review and social media postings including 8 Instagram posts, Instagram stories, and Facebook and Twitter posts.

Food and Drink Wales

Food and Drink Wales invited me to cover the food producers in the South and West of Wales on a press trip in July 2018. I learned so much on the trip, such as the fact that there are over 30 vineyards in Wales. Social media posts, a blog on Exploring Welsh Food and Drink, and a video in conjunction with my other blog Fly Drive Explore, helped raise the profile of Welsh food locally and further afield.

Qatar Airways and Cardiff Airport

I worked with Qatar Airways to promote its new route from Cardiff Airport to Doha in 2018. Coverage included a review of their business class flight, as well as a post on what to do in Doha Qatar in 48 hours. I also covered it on Fly Drive Explore, the blog I write with my husband, and we created videos on the flight review, Doha and The Four Seasons Hotel. 

St Augustine Florida

In 2018 I worked with St Augustine Florida to promote the area to tourists. Coverage included a video and blog coverage on what to do in St Augustine Florida, including Castillo de San Marcos, the oldest masonry fort in the continental US, the Spanish military hospital and St Augustine lighthouse amongst other things. 

The Great West Way

I worked with the Great West Way in 2019 to cover this touring route based on historic roads from Bristol to London in the UK. Coverage included social media as well as three blog posts covering day 1, day 2 and day 3 on The Diary Of A Jewellery Lover blog as well as a blog post and 3 videos on the Fly Drive Explore YouTube channel

Highcliffe House Devon UK

I covered Highcliffe House a luxury 5-star bed and breakfast in Lynton Devon in 2022.  My blog post highlighted the quality of the accommodation, the excellent breakfast and the warm hospitality given by the owners Robert and Richard.  We also covered the accommodation in a video we produced on Lynton and Lynmouth on the Fly Drive Explore YouTube channel and social media coverage was also provided. 


Buyagift - "What a fantastic review and video! Thanks so much for writing about it."

Katie Chown, Classic Cottages -"It’s been a pleasure and you did a great job of promoting the property – great video, conversations and blog... Thanks so much for everything."

Oak Alley Plantation - "I really appreciate your blog and really appreciate how you explained the tour. We have had a hard time in the recent past explaining that the tour is not just of the house and the plantation is not just a house. You explained it beautifully." 

Tara O'Connor, Digital Visitor - "You always create such wonderful articles, it’s been a pleasure working with you again."

Tatjana Büchler, Come To Hamburg - "We really loved the professionalism of Mellissa and Marcus - they covered their stay extensively and put a lot of heart and thought into their posts. The social media content, the video content as well as the blog content fully met our expectations and even exceeded the coverage which we ask them to deliver. Keep up the good work, you two. We would love to have you again. - the Come to Hamburg team." 

Heather Cowper, tour organiser, Bristol Bloggers -“Mellissa was a pleasure to work with on our recent press trip with Bristol Bloggers and Influencers to Castellón - she was extremely professional and delivered some great coverage of the destination with engaging articles and social media.”

Dean Prosser, Wired Media - "I watched the video over the weekend, was thoroughly impressed and so couldn't wait to read the blog this morning. What a glowing review! - the hotel will be so happy with this".

Mellony Kirby, Director at Cofton Holidays - “Mellissa and Marcus were a pleasure to host here at Cofton Holidays. Mellissa was really easy to communicate with before the trip and we were impressed by her professionalism. Mellissa generated some fantastic social media coverage and engagement for us including daily Instagram Stories and plenty of tweets, even after her stay. The video review was of high-quality and covered everything from the decoration of our luxury apartments to the great facilities we have on-site.”

Lucinda Hurst, Account Manager, Brilliant Social Media. "Mellissa was great to work with on our #GetOnBoard campaign for National Holidays. Not only was she attentive and timely, but she made the whole process smooth and was a pleasure throughout. She delivered quality content and was a fab addition to the campaign."

Didier Penine, Say It With Champers. "I approached Melissa to put together a blog post for my personalised Champagne business and from start to finish, the response and quality of work were first rate. Not only was my post live less than 24 hours later, but the format and imagery looked superb and was very professionally done. I would definitely recommend Melissa to anyone, the last thing you want is a drawn out process and I am very pleased with the outcome and will use her again for future giveaways and competitions. Thank you!"

Olivia Scott Story Teller Marketing, Jacqueline and Edward’s Jewellers. "Absolutely superb work from Mellissa. A diligent and beautifully eloquent blogger. Would work with her again and again." 

Statistics May 2023

Social media reach and blog followers are just under 40,000.

  • Twitter 17600
  • Facebook 5000
  • Instagram 4700
  • Email, Bloglovin 3463
  • Pinterest 6600
  • Google Plus 2062 (now defunct)

All of my posts I share on all my channels.

I rank on the first page of Google for 'UK jewellery blog'. 

Domain Authority - 36 Page Authority - 45.

Contact Details For Mellissa Williams

That's me on the right!

Email melandjake99@yahoo.co.uk  M
edia pack available on request.     

Twitter melandjake99

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Please note, I am a professional blogger and I do not work for free.  No affiliate marketing emails, please.