About


Discover how you can promote your brand to thousands of readers every month on The Diary Of A Jewellery Lover blog.

At the Burj Al Arab

Hello, I'm Mel, a blogger, wife, mum and business owner, loving life in South Wales.

My blog is a luxury lifestyle, travel and fashion blog aimed at ladies who like the nice things in life. My readers are 80% women from the UK, USA and Europe aged 25 to 50 plus who love luxury, travel, food and fashion.



Mr W. and I

What I Blog About


My main passion is travel, I just adore visiting new cities, different countries, and exploring new cultures. I love the UK, Europe and the USA especially but I am open to exploring new countries. Great architecture inspires me, as well as the local cuisine. Invite me to your country, hotel or attraction for fabulous coverage.


Eating out is a hobby of mine, from simple local cafes to Michelin-starred restaurants, as long as the food is prepared well and lovingly cooked I will eat it. My mission is to have afternoon tea in all the major cities in the world. I also adore reviewing food tours and have reviewed food tours in Iceland, New York, and Spain.

I have a background in I.T. and I owned a jewellery shop for a number of years, therefore I love to blog about technology, jewellery and fashion. I also love blogging about beauty products, and home and interiors.

I blog with integrity and clearly identify promotional or sponsored content. If you wish to send me something to review then I would love to keep it for my time and effort. I am very positive but also truthful and good at constructive criticism. I do charge for sponsored posts but think my prices are excellent for the quality of the posts and the access to my followers it brings. 
I share my posts on all my social media channels.


Brands I Have Worked With


I have worked with some fantastic brands including:-



  • Jewellery: Pandora, Georg Jensen, Beaverbrooks, Warren James JewellersLondon Jewellery School, Gemporia, Joshua James Jewellers, Dower and Hall.
  • Fashion: House Of Fraser, John Lewis, Ralph Lauren, New Look, Kaleidoscope, Marisota, Daxon, Hotter Shoes, JD Williams, Milletts, Gemondo, Dower and Hall, Fine Jewellery Company.
  • Travel:  Expedia, James Villa Holidays, Fred Olsen Cruises, Jurys Inn, Cheapflights.com, Netflights, Travelex, Travelodge, Bluestone Wales, Hotel Ambra Cortina Italy, Fishmore Hall hotel and spa, tourist boards for San Francisco, New Orleans, Las Vegas, New York, Boston, Amsterdam, Wye Valley and Bath in the UK.
  • Press trips: Visit Aruba, Castellon Tourism Spain, Visit Antwerp, Come to Hamburg, Visit Basingstoke, Food & Drink Wales, Visit Bath, Visit South Devon and Cofton Holidays, Classic Cottages and Visit Cornwall.
  • Food: Hotel Chocolat, Covent Garden Bars and Restaurants, Jamie's Italian, Rickshaw at the Corinthia Hotel Budapest, Asda, Morrisons, Tesco, Co-operative Food, Gousto, Brewer's Fayre, Degustabox, Food tours in New York, Barcelona, Montserrat, Iceland.
  • Beauty: Clarins, Clinique, La Roche-Posay, Tweezerman, Di Palomo, Garnier.
  • Home: House Of Fraser, Habitat,  Frette, Fishpools.
  • TechnologySeagate, Panasonic, Tengi, Gioteck, Three UK.


In The Press

  • My recommendation for a foodie hotel in New Orleans was used for the Expedia blog.
  • My recipe for Bakewell tart was added to the book 'Elevenses in the office' for Furniture At Work and was used on the Children's Society website. 
  • My quote on the luxurious afternoon tea I had was used on the Travelex blog.
  • My advice on how to be a great travel writer was used for an article by Travelex.
  • I am a Blogl ambassador and wrote a guest post about Five tips I wish I had known before I started my blog.
  • I was featured as one of the top travel bloggers by www.ivisa.com in 2016!
  • I was judged to be a top 100 luxury blogger by Feedspot for 2017 and 2018.
  • I was quoted for an expert comment for an article in the Daily Mail on jewellery

Travel Blog

I have a travel blog that I write with my husband about our laughs and travels around the world called Fly Drive Explore. We also have a YouTube channel with 1700 subscribers and are delighted to be through to the finals of the UK Blog Awards 2018 for Vlogging!



Press Trips





If you are looking for coverage for a destination, hotel or attraction let me know and let's see how we can work together. Here is a sample of my coverage working with hotels and destinations. For a full list please contact me.

Hotel Ambra Cortina, Italy

I was invited to review this luxury fashion boutique hotel, and worked closely with the owner to produce blog and video content to showcase this gorgeous hotel.

Bluestone Wales

I am a Bluestone blogger and have reviewed this luxury holiday park in West Wales a number of times, producing social, blog and video content. It has become a firm favourite of mine and I think it shows in my writing.

Come To Hamburg

In Spring 2017 I visited Hamburg with the Come To Hamburg scheme. My goal was to entice and intrigue readers and make them want to go to Hamburg.  I produced more than double the blog and social content required on both The Diary Of A Jewellery Lover and Fly Drive Explore and we have been invited back to cover Hamburg at Christmas.

Tourism Castellón

In July 2017 I was invited by the Castellón tourist board with a group of Bristol bloggers on a press trip to the area. Social content included Instagram stories, Instagram posts, Facebook posts, and tweets. My tweets over the two months prior to the trip, during the trip and post-trip created 6.3 million impressions on Twitter!  I created blog content on PeñíscolaMorella and Benicàssim as well as content on Fly Drive Explore. Check out #InCastellon on social media to see our updates.

Visit Antwerp

I was invited to Antwerp to cover the city being the world's diamond centre since 1447. Did you know about 80% of all the diamonds in the world go through Antwerp? The social content was provided pre-trip, post-trip and during the trip. Read what I thought about Antwerp - the city of diamonds, in my two-part post. I also reviewed a gorgeous luxury boutique hotel, Hotel Franq

Visit Aruba

Visit Aruba UK invited me to the Caribbean to experience all that Aruba has to offer.  Content created included a video on Aruba, One Happy Island, a blog post on top things to do in Aruba, a review of the Hilton Aruba and there is more still to come. The Hilton were very pleased with my review and social media postings including 8 Instagram posts, Instagram stories, Facebook and Twitter posts.

Recommendations

Buyagift - "What a fantastic review and video! Thanks so much for writing about it."

Katie Chown, Classic Cottages -"It’s been a pleasure and you did a great job of promoting the property – great video, conversations and blog... Thanks so much for everything."

Oak Alley Plantation - "I really appreciate your blog and really appreciate how you explained the tour. We have had a hard time in the recent past explaining that the tour is not just of the house and the plantation is not just a house. You explained it beautifully." 


Tara O'Connor, Digital Visitor - "You always create such wonderful articles, it’s been a pleasure working with you again."

Tatjana Büchler, Come To Hamburg - "We really loved the professionalism of Mellissa and Marcus - they covered their stay extensively and put a lot of heart and thought into their posts. The social media content, the video content as well as the blog content fully met our expectations and even exceeded the coverage which we ask them to deliver. Keep up the good work, you two. We would love to have you again. - the Come to Hamburg team."

Heather Cowper, tour organiser, Bristol Bloggers -“Mellissa was a pleasure to work with on our recent press trip with Bristol Bloggers and Influencers to Castellón - she was extremely professional and delivered some great coverage of the destination with engaging articles and social media.”


Dean Prosser, Wired Media - "I watched the video over the weekend, was thoroughly impressed and so couldn't wait to read the blog this morning. What a glowing review! - the hotel will be so happy with this".


Mellony Kirby, Director at Cofton Holidays - “Mellissa and Marcus were a pleasure to host here at Cofton Holidays. Mellissa was really easy to communicate with before the trip and we were impressed by her professionalism. Mellissa generated some fantastic social media coverage and engagement for us including daily Instagram Stories and plenty of tweets, even after her stay. The video review was of a high-quality and covered everything from the decoration of our luxury apartments to the great facilities we have on-site.”

My blog was nominated for the Tots100 MAD parent blog awards 2015.



Statistics July 2018


Social media reach and blog followers approx 34,000

  • Twitter 15873
  • Facebook 4972
  • Instagram 3949
  • Email, Bloglovin 3463
  • Google Plus 1977
  • Pinterest 3629

All my posts I share on all my channels.

I rank on the first page of Google for 'UK jewellery blog'. 

Domain Authority - 40 Page Authority - 46.


Blogger Outreach 

Businesses - If you need bloggers for a campaign, let me find the ideal candidates and manage it for you. I particularly work with parenting, fashion, travel, beauty, home and food bloggers.


Emma Carney - Senior SEO Manager - "I worked extensively with Mellissa as part of Harvest's Digital PR and blogger outreach programs. Not only was she efficient, but she was organised to the max. Any issues with bloggers were promptly and professionally resolved and on very good terms and she was great securing coverage for many unpopular niches. I would work with her again in a second and fully plan to in the future when the option arises. Highly recommended."



Contact Details For Mellissa Williams


That's me on the right!


Email melandjake99@yahoo.co.uk  M
edia pack available on request.     

Twitter melandjake99

Facebook https://www.facebook.com/TheDiaryOfAJewelleryLoverBlog

Please note, I am a professional blogger and I do not work for free.  


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