Let's look more closely at why you should use influencers to market your brand. This is an ad.
They create great content
Influencers create great content and that content can be about your brand. If you pick the best influencers suitable for your company content can be well-written and informative. Often content is topical and on-trend too.
They speak to an audience
Influencers speak to their audience. They spend time and effort building up this audience and their audience follows them as they like what they say and identify with them. Whether they are jewellery influencers, fashion influencers, beauty, travel or anything else they will have an audience unique to them.
They allow you to access their audience
Following on from the last comment, they can allow your brand to access their audience. With niche audiences from a few hundred dedicated followers to medium audiences of tens of thousands and large audiences of a few hundred thousand or more then you can see that if they recommend your product then you are also accessing their audience.
They raise awareness of brands
A well-matched influencer who aligns with your brand can really raise awareness. It's important that they are chosen well so they have genuine enthusiasm and passion for the product, and then you have the perfect influencer relationship.
They can drive sales
Influencers can drive sales. If you read a great article about a holiday destination from a travel or lifestyle influencer, see your favourite fashion influencer wearing a pretty dress or a food influencer baking a mouthwatering cake then your next step may be to research the destination for your next trip, find out where the dress is from or get the ingredients to make the cake. It's as simple as that.
They are trusted
Influencer marketing is like no other form of marketing in that people trust influencers. Yes, we are not all perfect but the trust is there and many pride themselves on the clear ethical marking of brand collaborations and adverts. The majority of influencers will only work with brands they trust and respect.
They distribute information
Influencers are great at distributing up-to-date information and showcasing new products to the market. They can help get an item or news story trending and from that, they can help your company raise their social media profile. By retweeting and sharing your post, they can get some real traction on the information you distribute.
They are cost-effective
Finally using influencers is cost-effective. If you think of how much a small advert in a local magazine or newspaper costs compared to the amount it costs to use a micro-influencer to promote your brand, producing blog content, social media content and even video, then you can see you can get real value for money. Some influencers will work for products too although professional influencers will be expecting payment.
So here is my round-up of why you should use influencers to market your brand. There is a myriad of reasons as you can see why smart brands use smart influencers.
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This is a great post. I trust what influencers say a lot more than high paid celebrities
ReplyDeleteIndeed! I think reliable influencers are more authentic
DeleteI would definitely consider using influencers to market my brand if I could think of a way that it would work for me. I know the value of what they have to offer.
ReplyDeleteThey are great value for money.
DeleteI think brands are still not so aware of the power of the influencer. Using influencers in the right niche for your product will reach the correct audience . This is a great post.
ReplyDeleteExactly, pick carefully and they can help promote your brand effectively.
DeleteGreat post and I think there are still so many brands who don't utilise influencers to their full potential. I think the cost think is a huge point too! Influencers quite often charge a fraction of the price of a print ad etc but can real a much more engaged audience most of the time!
ReplyDeleteInfluencers are certainly cost-effective as you say
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