How To Buy A Luxury Watch

A luxury watch is a big investment for most people and If you are considering buying a luxury watch you may not know where to start. You may have an idea of a brand or style of watch you like, or you may have a price in mind if you are looking to make an investment. There are however many things to take into consideration. Let's have a look what some of these are. Here is a post on how to buy a luxury watch.

Why are you buying a luxury watch?

Before you start researching which watch to buy you need to examine your reasons for buying a luxury watch.  Your reasons can affect which watch you buy.

Brand awareness

You may identify with the brand due to its values and craftsmanship, its history, its advertising and its brand ambassadors. If you are buying a watch because you like the brand then you may have a fixed idea of what you want but it's still worth researching the designs. If you are looking for sustainability, for example, you may want to consider vegan watches by DAN & MÉZ, as they sell watches which are ethically responsible and sustainable in the manufacturing process.

There are a number of design features you may not have thought of and by looking around luxury watch stores in person and online you can get an idea of features and price before you finally decide.

Design features

If you are buying a watch because of the classic design or range of features there are some cool luxury watches available. The Omega Seamaster is water-resistant up to 1000 feet, more than some nuclear submarines and has added status being worn by James Bond. The Breitling Navitimer has features aimed at pilots and wannabe pilots with its flight-specific slide rule bezel which allows pilots to calculate things like average speed, fuel consumption and climbing speeds. While Patek Phillipe watches are super high-end made with the highest level of expertise in Geneva. The Nautilus by Patek Philippe was one of the first high-end sports watches with a steel strap and is a mechanical masterpiece. 

Heirloom or investment

If you are buying the watch as an heirloom, to leave to a child or an investment, it's worth researching watches that hold their value. Rolex and Patek Phillipe are a good bet as they are always in demand but you also need to remember what is desirable can change over time and you can never guarantee how much a luxury watch will be worth in the future. 


Luxury watches are renowned for their workmanship and crafting a luxury watch is a skill, with artisan watchmakers spending years honing their craft. Many of the best watchmakers in the world traditionally come from Switzerland and a Swiss-made watch has a certain prestige around the world. So if you are looking for a luxury watch crafted by the experts look at Swiss-made watches including Breitling, Longines, Omega and Patek Phillipe.

How to purchase a luxury watch 

You've done your research now you want to buy a luxury watch. There is nothing like trying on the watch in store to get a feel for the watch and see how it looks on your wrist. You can also ask questions of the staff. Check the warranty, the aftercare package and how to look after the watch. Of course, you don't have to buy the watch then and there as a big purchase may need you to consider it carefully. 

Once you've decided on the watch, check out the prices online. Shops may be tied to the recommended retail price but it's always worth asking if there is a discount available. Watch designs do change and older designs may be discounted. You could also check out buying a second-hand luxury watch and you may get a bargain here.

As you can see there is a lot to consider when buying a luxury watch. Let me know which luxury watch you would buy.


  1. I have wanted an Omega watch for ages. Very useful post thanks

  2. Stephanie Brown29 April 2020 at 11:09

    You have some beautiful watches here. I want to buy one for my husband for his 50th.

  3. I'd love to buy my husband a luxury watch, this post is helping in guiding me to chose the right one for him - thanks!

  4. It's a dream to own a luxury watch. I have actually go enough saved but making that final choice, which one is hard.

  5. My husband just adores his luxury watch collection, he's always on the lookout for another one to add to his collection!

    1. So many great brands to choose from. The workmanship with a luxury watch is outstanding.

  6. I would absolutely love to buy my partner a luxury watch! Unfortunately due to the job he does I know that he won't wear it often so it would end up gathering dust

    1. Many people wear a luxury watch on special occasions only I guess.

  7. A very interesting post. Thank you. Buying a luxury watch of any description is up there on my wish list with booking myself a first class plane ticket somewhere, anywhere!