Offline Marketing Tips That Won't Break the Bank

In the digital age, digital marketing is taking over. It’s cheap, effective, and easily accessible. It makes sense to use it as much as possible, but that doesn’t mean you should abandon the older ways of marketing. They are also extremely effective and aren’t as expensive as you’d think.

Plus, you might not be reaching the people you need to. Maybe your business is aimed at a demographic who isn’t on the internet as much, maybe your local community needs reminding you’re there. Whatever the case, your business can only strengthen with a few additional moves that can make sure your business is at the forefront of everyone’s minds.

Vinyl stickers

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Vinyl sticks are a safe means of displaying your logo in various places. If you have a storefront, a big bold logo can be placed on your window to catch the eyes of shoppers going past. It won’t be a mess to remove but will stay firmly in its place without giving up and falling off one day.

This is also true if you’re thinking of dressing up your office with some vinyl graphics. Make sure visitors never forget when they visit a reception area that has your logo above their heads. Vinyl stickers can also be the more affordable option against bright lights and solid metal logos.

If you work from your vehicle, like a tradesman or a taxi driver, you can get a vinyl wrap. This will allow you to advertise your business wherever you go, or in the case of some taxis, earn money by advertising another company wherever you go. This can be an invaluable marketing strategy since people on their commute will see and remember your name and logo.

Uniform


You don’t have to be running a golf course to allow for your business logo to be worn by your staff. You can instead create some products using the Screen Textiles website, who offer printed or embroidered logos on pieces of clothing ranging from t-shirts and polo shirts to bags and hats.

If you work with food, order aprons embroidered with your logo, or if you work outside amongst nature, you can get parkas and jackets that display your logo. It’s a little touch that will stay in the minds of everyone your staff sees in person. It will also promote loyalty in your business and teamwork amongst your staff members.

Merchandise

Merchandise has taken off thanks to YouTubers and Instagram influencers offering merch to their loyal fans, but that isn’t an exclusive offer. Businesses with customers who enjoy their brand can always pick up something with your logo on it to show their peers just how much they love your products and services.

Clubs like golf clubs and spas can offer bathrobes with your name on it, making customers feel like royalty when they wear it. And of course, the biggest seller of merchandise are bands, but the bars hosting bands can also get in on the merchandise game. Customers can go home with a t-shirt or glass that displays their favourite hangout spot.

Go to events and sell your merchandise or even offer it for free. Job fairs, conventions, street markets, can all be places for you to distribute your merchandise to the public.

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