Charms Direct Review

Today the my beautiful friend Lucy from It's A London Bird Thing blog is guest posting for me. Lucy is full of fun and blogs about life being a parent in London, as well as beauty, reviews and fashion amongst other things.

I am delighted to introduce you to Charms Direct. A fantastic online service dedicated to charming its customers. Excuse the Pun!

Charms Direct is a family run business, British born and still standing since 1953, its factory is situated in the heart of Birmingham. 3 generations in the family business, that is heaps of expertise in the heart of the UK.

They retail online having a lovely website, stacked with a full range of pretty bracelets and charms of all sizes, descriptions and precious metals.

The bracelets come in different precious metals, silver, golds and platinum all hallmarked. The majority of them have cute little heart shaped padlocks.

I have the Sterling Silver Fancy Round Links Charm Bracelet The bracelet featuring large round links joined by small twin links, the photo used online doesn't do the bracelet justice.

I am a huge fan of Silver, this piece ticked all my boxes. It's pretty to look at, nice and chunky with a good weight to it, I really like the quality of the finish and the feel to the bracelet. It's actually better then I expected. 

Some of the Charm bracelets come in different sizes. I recommend measuring your wrists first. If extra links are required Charms Direct can add them for you at an extra cost. 

I also chose a little Dragon, as my Chinese Zodiac sign is a Dragon. He is heavy, a solid piece, full of detail too, very cute.

Charms Direct offer every type of charm I could ever desire; Angels, Dogs, Reading Glasses, and so much more. These collections are made of solid metals and all movable. 

I rate their website highly as it was easy to use, with clear photos. There is something for everyone and suited to all budgets. Well, to be honest the silver selection is not expensive, I found most the charms fairly cheap, also they offer mid and more expensive ranges.

I have a little niece, I know she would adore this combination below. 

Regular Price: £19.95 Special Price: £14.96

Childs Ballet Slippers Charm - Silver

Regular Price: £14.95 Special Price: £11.21 

I Love You And To You From Me Charm - Silver

Regular Price: £14.95 Special Price: £11.21

Guardian Angel Charm - Silver

Regular Price: £24.95 Special Price: £18.71

As a little start-up this would make a perfect Christmas Present, the total only being only at £56.09. Thereafter charms can be added.

Charms Direct boasts one of the largest and most exciting collections of charms in the world, they are continually being updated throughout the year, these charms have all been handmade in their prestigious Jewellery Quarter in Birmingham. 

Anyone wanted to start a charm collection I would recommend Charms Direct. They have everything under one roof, and are true specialists. Not to mention they have so many charms to choose from - 1700 + . If you have any special requests, they are just a phone call away and can quote for anything unique, special or personalised. With Christmas just around the corner, Charm bracelets would make a lovely treat.


  1. I love charm bracelets, these prices are fantastic. I'll have to check them out x

    1. I remember how much you love charm bracelets Chris!

  2. I love them. I leave my autumn outfit from London:

  3. I love my mum's old charm bracelet I now how. I wish I'd had one from my childhood. I don't have a girl to buy for otherwise I'd definitely be doing one as a birthday present idea.

  4. This looks like a great christmas present (or birthday for that matter!) especially for a child - really affordable and pretty :)

  5. Aww I love charm bracelets. I usually get one for Christmas so might sway hubby in their direction ;)

    1. This looked great quality for the price Michelle.