In 2013 they came to the UK and they are available exclusively to buy in store in Selfridges London and Manchester and online.
JNBY (which stands for Just Naturally Be Yourself) is characterised by clean lines, muted colours and quality materials that are perfect as either stand alone pieces or dressed up with accessories. The clothes are all made with natural materials and the emphasis is on innovative design.
The new Pre-SS14 collection comprises of 22 pieces of which these five are a particular favourite.
Wool and shearling jacket
This biker jacket updates your look to give it a fresh modern vibe in sculptured wool and shearling. Detailed with an asymmetric zip fastening and inverted shearling panels at the sleeves, the cropped design is given an edge with contoured detailing at the hips. I'd wear this jacket with skinny jeans, boots and a sparkly top for the evening or with a pencil skirt and high heeled boots for an edgy look.
Sleeveless wool coat
An on-trend makeover for this 100 per cent wool coat, it's all in the detailing with two textured faux fur panels and sheer details on the front. The open front pointy hem gives this piece a contemporary look - perfect for those fashionistas amongst you.
Silk and wool tunic dress
This silk tunic, has fabulous contrasting silk and sheer textures. The nipped in waist, gathered detailing and dipped hemline is so versatile too. Wear dressed down with boots and why not add a blazer for a chic and edgy office look. For evening try some sparkly or coloured heels and a jewelled necklace or cuff for a stylish look, cocktails anyone?
Sheer detail camouflage jumper
The camouflage trend gets fresh! Detailed with a marbled mix of camouflage with a semi-sheer backdrop, the look is anchored with contrast sleeves, neck and hemline and is a great staple piece for any January wardrobe.
Semi-sheer silk skirt
What I like so much about these pieces is the quality and the layering ability. You can tell these pieces are extremely versatile and will take you through season after season. This brand is also great at understanding the sheer trend.
What do you think of these fashion pieces? How would you wear them? Let me know your favourites!
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