Friday, 24 January 2014

Fashionably JNBY at Selfridges

Have you heard of JNBY? JNBY are a Chinese international fashion brand, founded in 1994 in China with over 400 stores worldwide.

In 2013 they came to the UK and they are available exclusively to buy in store in Selfridges London and Manchester and online. 

JNBY (which stands for Just Naturally Be Yourself) is characterised by clean lines, muted colours and quality materials that are perfect as either stand alone pieces or dressed up with accessories. The clothes are all made with natural materials and the emphasis is on innovative design.

The new Pre-SS14 collection comprises of 22 pieces of which these five are a particular favourite.


Wool and shearling jacket

This biker jacket updates your look to give it a fresh modern vibe in sculptured wool and shearling. Detailed with an asymmetric zip fastening and inverted shearling panels at the sleeves, the cropped design is given an edge with contoured detailing at the hips. I'd wear this jacket with skinny jeans, boots and a sparkly top for the evening or with a pencil skirt and high heeled boots for an edgy look. 


Sleeveless wool coat 

An on-trend makeover for this 100 per cent wool coat, it's all in the detailing with two textured faux fur panels and sheer details on the front. The open front pointy hem gives this piece a contemporary look - perfect for those fashionistas amongst you. 


Silk and wool tunic dress 

This silk tunic, has fabulous contrasting silk and sheer textures. The nipped in waist, gathered detailing and dipped hemline is so versatile too. Wear dressed down with boots and why not add a blazer for a chic and edgy office look. For evening try some sparkly or coloured heels and a jewelled necklace or cuff for a stylish look, cocktails anyone?
Sheer detail camouflage jumper 

The camouflage trend gets fresh! Detailed with a marbled mix of camouflage with a semi-sheer backdrop, the look is anchored with contrast sleeves, neck and hemline and is a great staple piece for any January wardrobe.    


Semi-sheer silk skirt

Lastly this maxi skirt has the sheer detailing that they pull off so well. Accented with contrast detailing at the hemline and pockets, this fashion forward design is finished with a statement oversized centre-back vent. Again this skirt will bring great versatility to your wardrobe, layer yours with an oversized sweater for daytime or a lacy slip for a super sexy yet chic evening look.

What I like so much about these pieces is the quality and the layering ability. You can tell these pieces are extremely versatile and will take you through season after season. This brand is also great at understanding the sheer trend.

What do you think of these fashion pieces? How would you wear them? Let me know your favourites!

*This is a sponsored post
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33 comments

  1. I really like that biker jacket, very unique.

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  2. Love that jacket, I have never heard of them, off to have a browse. I love this cardi on there too. Ooh I have some vouchers for Selfriges, may have to have a spend. http://www.selfridges.com/en/Womenswear/Categories/NEW-IN/Knitwear/Boucle-maxi-caridgan_236-3003188-5C88265001/?previewAttribute=Black

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    1. I had vouchers too but I spent them on my son.

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  3. I really like the shape of the biker jacket.

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  4. I'm not a big fan of black but I love the idea of silk and wool together x

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  5. I am loving the sheer detail carmo jumper that is lovely - I could definitely snuggle down in that ;) X

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    Replies
    1. Yes the cameo jumper is different isn't it?

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  6. I am difficult when it comes to shopping online for clothing.. I like to touch things especially the more pricy pieces :-0

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    1. Well most companies let you send items back, so you can always order and then if you don't like it send it back, if there is no Selfridges near you.

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  7. Never heard of them before. Love the jacket.

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  8. I could definitely see myself in the biker jacket. very cool x

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    1. yeah I'd love to wear it with skinny jeans and some cute boots.

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  9. never heard of jnby! but the collection looks amazing! i need to see it in real life

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  10. I'm *really* struggling to find clothes I like at the moment, not liking the return to '80s fashion which seems to be dragging on forever - most of us who lived it hated it the first time around!

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  11. These look great. Really interesting mix of designs and patterns. Thank you for sharing :)

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  12. Replies
    1. I think the jacket and the jumper seem to be the most popular pieces.

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  13. ditto Suzanne. Love the camouflage jumper.

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  14. Not heard of them before but they do look good

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    1. Thanks Anna. Glad I have brought this brand to your attention.

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  15. Love the Biker jacket - and everything else for that matter.

    I've never heard of the brand before so thanks for sharing x

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  16. Ooh, I like the jumper. Would definitely wear that.

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  17. The biker jacket looks really lovely. I love biker jackets, and in fact needs to buy a new one... Might check this one out...

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    1. I would as it is cut well and is made of great material.

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