How to Supercharge Your Etsy Craft Business

Etsy is the perfect place to sell custom jewellery and handcrafted garments. With a customer base looking to spend a little extra on ethically created, unique goods, this is a space where you can sell the products of your passion. You'll want to offer a wide range of products from bookmarks to clothing, so finding a company that offers luxurious foil bookmark printing or a company that can create custom displays to help you advertise your clothing is paramount.

However, it can be a competitive place, so here are some tips on how to get your products selling.

Custom Labels

Personalisation is your greatest USP when it comes to selling on Etsy, so you don’t want to leave any stone unturned in offering customization for their purchases. One of many ways to do this is through custom printed labels, in which the customer can select from a large range of quotes - one that resonates with them - for your to then stitch onto the good upon purchase.

Social Media

Social media isn’t just the most important marketing space in general, but even more so for handcraft businesses - these have viral potential when creating content. The most important thing is to connect your Etsy business to your socials by having the store URL in your bio and handles on your Etsy page.

Influencer marketing can be a powerful tool for unique products, as it’s an effective way for new customers to become aware of your unique product through a trusted celebrity.


Search Engine Optimisation is arguably the most important marketing method of growing a business or website online, and this even extends to Etsy. Understanding the keywords that your customers are searching for so you can have an SEO-optimised shop description is important. It’s not just about ranking higher within Etsy’s searches, but Google’s, as direct Etsy product pages are included in Google results.

Research your competitors

It’s important to know what you’re up against if you’re to truly understand your own unique value proposition. If new entrants enter the market, think about how you can stay ahead and remain different. But also, if you’re seeing them succeed, don’t feel shy about following trends too, as long as you’re remaining authentic.

Type in what you believe the customer might (you can use search engine question tools to help) and see what the Etsy results are. See how far down you are, who is ahead of you, and why are they. Apply any areas of success that they’re doing onto your own, but also think about how you can differentiate from them.


It’s likely that if you’re a small craft business, you likely have a strong brand story - and if you don’t, it’s time to build one. Personalizing your business through blogging your brand’s journey - or your own personal one - can be a great way to build up a loyal customer base who regularly tune into your blogs.

Within your blog, you can post links to your Etsy page or even sell directly there to avoid the Etsy fees. You can use your SEO research findings from the last point to also help grow organic traffic to the blog, but ultimately, regular, long-form interesting content is king.

Finally, if you manage to build some regular traffic, it’s important to create a mailing list to capitalise on this. A monthly newsletter appearing in your ideal demographic’s inbox who are already familiar with the brand is a great way to increase repeat sales.

*Collaborative post


  1. I love Etsy and have thought about selling on here too. Some great tips

  2. I sell on Etsy and these are brilliant tips