Sunday, 12 April 2015

Fairtrade From The Co-Operative


Do you buy Fairtrade or have you ever thought about it?

Fairtrade is all about supporting farmers, producers and workers in developing countries, ensuring they get a fair price for their products and their work. Producers also get a Fairtrade premium on top of the price of their products, which goes on local projects and thus supports the community in that area. Working conditions are safe and comfortable and wages are decent in line with the cost of living in those countries.

The Co-Operative was the first major supermarket to champion Fairtrade, before the Fairtrade mark was even introduced. Recently they have been working with Amanda Barnes, a British wine and travel writer based in South America. The idea is to give a valuable insight behind the scenes of Fairtrade production and show the benefits that Fairtrade products bring over standard products.

 

In this first video in the series Amanda talks to the Bosman family vineyards in South America. Did you know the Co-Op is the biggest seller of Fairtrade wine in the UK? I didn't.


The next video discusses how the Pebbles pre-school is funded by Fairtrade money including money from The Bosman family vineyards. School doesn't start in Africa until 6 or 7 and so this is a vital service to the local community. From simple speech and language skills to listening and questioning it is all taught here. Children also learn how to play together and to co-operate whilst working as a group. Skills we take for granted that our children learn in our playgroups and nurseries in the UK.


This after school club karate club is funded by Fairtrade. As well as learning something fun to do and educational, it keep the children away from undesirable and anti-social activities such as drug abuse. In the UK we take after school clubs for granted.


In this next video Amanda talks to the nurses at the local health clinic and the support staff at an after school club.

In the health clinic there was no privacy when patients had to give a urine sample or a HIV test, but now with funding from Fairtrade they have the privacy they so desperately need. 

At the after school club, the children get something to eat before they study and staff help them with their homework. You can see here how that extra five or ten pence that you spend on Fairtrade wine really makes a difference.



In this video Amanda meets the harvesters from the Bosman Family Vineyards. The philosophy of the vineyard is that the co-workers are part of the team, treated well and that if you have happy staff this will produce the best results for the wine too.



In this last video Amanda talks to the workers of Bosman Family Vineyards and discusses on how working there has improved their lives and that of their family.

As you can see there are lots of ways in which Fairtrade benefits the community.

I hope by reading this post and watching the videos that it has been useful to you, and you get a better understand of how Fairtrade works and where the money actually goes. Just that extra few pence you spend on a Fairtrade bottle of wine really does make a difference to the lives of people in underdeveloped countries, yet it's not just wine. There are over 250 Fairtrade products in Co-Operative stores, from bananas to coffee, tea to chocolate, juice to roses are some of the Fairtrade products available.

If you want to find out more about how the Co-Operative works with Fairtrade producers and read about Amanda's Fairtrade adventure have a look here.

Let me know dear readers what you think about Fairtrade and if you have any thoughts after watching these videos.

* A collaborative post, all words and opinions are my own
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24 comments

  1. I have to admit, I don't go out of my way to buy Fairtrade, more because it doesn't grab my attention when I am out or shopping, which is usually in a rush x

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    1. It's worth checking out. In fact I don't think I can even buy 'normal' bananas at my local store anymore as they are all Fairtrade.

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  2. Personally, I don't go out of my way to buy Fairtrade when I'm shopping - and it's often too expensive for my budget. However, your post really highlights some of the reasons why it's great to buy Fairtrade and I would consider changing my habits based on this x

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    1. You could always buy Fairtrade on on occasional basis, and I am glad it has made you think about the reasons behind it.

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  3. I don't always notice the fairtrade brands but I'll definitely keep my eyes open and make the effore to buy them

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  4. I've never really thought much about fair-trade, this is very insightful xx

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    1. I am glad it had given you an insight into the benefits of Fairtrade Michelle.

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  5. I don't buy Fairtrade as it is too expensive, I would love to support them and do now and again but simply can't afford to all the time.

    Leanne - A Slice of My Life Wales

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    1. What about buying a product like bananas that are a cheaper product in general as opposed to wine or roses?

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  6. Most of my family work for the co-op :) My workplace is fairtrade certified so all the tea and coffee in our staff room is fair trade along with the snacks, because nothing else is on offer we all buy it. I think more companies should buy fairtrade tea/coffee for staff rooms and subsidise it.

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  7. I try and buy fairtrade wherever possible and actually Waitrose are pretty good for that stuff too. I agree with Gemma though, more companies should buy fairtrade for staff rooms etc, it's such an easy way to make a big difference.
    Cx
    charliedistracted.com

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    1. I think you are right, it is an easy way to make a difference.

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  8. The kids are well aware of Fairtrade because the schools are doing an excellent job of teaching it and they always pointing out the logo - even if it is on Kitkats (you know me - Queen of Nutrition) and I try to buy Fairtrade whenever I can.

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    1. Well, I never knew Kitkats use Fairtrade chocolate!

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  9. I really believe in fairtrade and love the co-op!

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  10. I need to pop myself down to co-op! I have to admit I'm not great at noticing where fairtrade foods are, but definitely keep my eye out more! Thank you for sharing :) x

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    1. I hope you enjoyed reading about Fairtrade.

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  11. Fair trade is becoming more widely affordable. The fair trade logo appears on numerous products I buy regularly. I don't actually go out of my way to buy them though

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    1. I hope it was useful to you to find out where the money for Fairtrade products do go.

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