Finding Your Signature Without Following Trends

Clothing is often viewed as purely functional, but it goes far beyond that. The clothes you wear have an impact on how you think about yourself and how you wish to be perceived by others.

Adding personality to your wardrobe is not based on chasing fashion trends. Rather, it’s about developing a style that expresses how you feel, which is clearly recognisable as you.

The goal is to cultivate a quiet, understated confidence in how we dress.




Start With What You Already Love

Take a closer look at the clothes you already enjoy wearing before making new choices. The items you reach for without thinking often do so because of their fit, colour, or fabric.

Your personal style will develop from things you like to use repeatedly
rather than trying to get yourself to fit into something that doesn’t make you happy.

Play With Unexpected Colour

You can change your entire outfit with one colour, but this does not mean that all colours work well. A muted green shirt or a soft rust colored jacket can create as much visual interest as a bright colour.

What is important is that you create contrast where it makes sense. Picking two colours that are close enough to each other so they don’t clash, but different enough so they provide interest.

Invest In Standout Accessories

You can express yourself with your accessories while still maintaining your style. A ring or earrings that are interesting can become a signature.

The jewellery pieces from Butler & Wilson, for example, have a distinctive quality to them. They give a feeling of being intentionally chosen rather than simply by accident. The most lasting impressions come from small details.

Mix Textures With Intention

Texture is something that people tend to overlook; however, texture will add depth to your outfit quietly. When you layer materials together such as denim, wool, leather or silk, it creates a layered look. Even simple looks can create a rich feel when layers of texture work together. Texture provides dimension without depending on colour and pattern.
Choose Pieces With A Story

When clothing has a story attached to it, then this is a form of connection. This could be a vintage piece that tells its own unique history, a hand-made piece with some type of emotional value or perhaps an article of clothing purchased at a special time in your life.

Pieces like these give clothing more personality as they have a story behind them, versus being part of the trend. These types of pieces also feel more “alive” than do mass-produced fashion items.

Break Your Own Rules

Style advice can be useful, but it should never feel limiting. If something works for you, it works.

Using both formal and casual parts of your wardrobe and putting things together that were made to be separate or simply using clothes that fit outside of the conventional norm, will help produce a new look that is uniquely yours. The ability to express individuality comes from allowing yourself room for creative thinking.

Style does not develop overnight. Rather, it develops through making many different small choices about how you want to express your style. Your personal style also develops by quietly experimenting and trusting your instincts. There is no pressure or stress involved if you do things slowly and naturally.

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